This week’s weeknote is brought to you by team member Meg Dibb-Fuller .
Hope you’re keeping healthy and safe during these uncertain times.
Before I go into an update, here’s a sneak peek into the fabulous human engine (and home offices) behind the project this week…
Proving our hypothesis
Since we redefined our problem statement, our plan was to design the product to put the onus on organisations keeping their information up to date – on their own websites and social media – and for us to signpost our visitors to these channels. This was the only way we could see our ‘directory’ being a success. Otherwise we would be adding to the problem (another ‘directory’) rather than taking away (a single ‘directory’).
We’ve had the opportunity to test this with the arrival of COVID-19. And the good news is (yes, there is some): this model is working.
We continue to check in with listed organisations to make sure they are still open but we barely need to enquire if they’re keeping their websites and social media up to date. They know that, if they don’t, nobody knows what they are up to. This is putting us in good stead for the next phase of our journey.
Living in the now with one foot in the future
We are delighted that the map is meeting the needs of those who need it right now, but we need to be thinking about how it can flex, adapt and scale to meet the demands of the end-users once we get back to ‘normality’. More info on the longer term project in previous weeknotes.
We have started tapping into the heads behind tech companies and local authorities to see how we can partner up on our approach over the coming weeks. Watch this space as these convos progress.
How can you help?
- Keep sharing the map across your own marketing channels (newsletters, intranet, websites, social media etc)
- Tweet! Here is some content that may help you get going
- If you know of an organisation that should be featured on the map but isn’t, please ask them to fill in this form
- Give us some feedback. Are we missing anything on the map – orgs or categories? Have any suggestions? Get in touch today
That’s all folks. Look after yourselves (but please don’t stockpile loo roll!)