30 second read
- Our suite of how-to videos continues to grow, in direct proportion to our inability to listen back to our own voiceovers without cringing.
- We’ve made some adjustments to cater for ESOL residents, including how to translate a webpage into Latin. OK, not just Latin.
- We’re devising a digital confidence index to measure how savvy people are online. No, we don’t really get Houseparty either.
- We welcome Lynn to help us out with the Digital buddies strand, and aim to make progress before School’s Out for Summer.
3 minute read
Our digital skills strand is gaining momentum with a big push on both content and publicity. We’ve created a new ‘Getting online’ section on the website menu that pulls together three related pages. First is our Digital skills page for residents wanting to improve their online confidence; then the Creating a digital presence page that’s for organisations beefing up their e-marketing (part of the Find support services project); and finally Free internet and computer access to see where you can book a computer for free. The latter is less relevant with Council buildings still in lockdown but the principle remains!
It would also be great to get wi-fi hotspots on this as we know data costs (perceived or otherwise) are a concern for some.
As more and more learn about this project, Council staff and external organisations regularly get in touch to learn about what we’re up to, or to offer advice. Writing weeknotes is a departure for some areas of the Council but we’re certainly reaping the benefits of transparency if we’re getting the project on people’s radar.
We’re now designing bespoke marketing messages for our target audiences: that’s residents via the Hackney website homepage, Hackney CVS’ Lunch Clubs and Immediate Theatre’s new radio show; community navigators (e.g. social prescribers) via their newsletter and team meeting; and patients through the CCG & GP Confederation. We’re not going to stop there.
We had some great feedback on the Digital skills page from an English as a Second Language (ESOL) perspective. We know this is an issue for some in the borough, no less because we had reps from Hackney’s Chinese and Turkish communities at our workshop a couple of weeks ago. As a result, we’ve revisited some of our videos, delivering the voiceover more slowly and modifying the scripts into plainer English. These edits will reach beyond an ESOL audience.
- Added a Get started video that includes how to pause and replay
- Recorded a new video on how to translate a website
- Continue to include transcripts that can be used in conjunction with the visuals
We’ve already made lots of new friends on this project, including Newham New Deal Partnership. We’re pleased to include a link to their digital helpline on our Digital skills page too.
Marks out of 10
Winston strayed into our orbit this week via our shared work on Find support services. He’ll be coordinating user research on the effectiveness of our Digital skills content with older residents. As part of this, he’s also coming up with a digital skills index so we can gauge individuals’ improvement over time.
GDS developed a similar scale a while ago but it’s overcomplicated and needs updating. There seems to be an aversion to the use of brand names in Government that we need to get over. Nobody says ‘I’ll group chat you’; they say ‘I’ll WhatsApp you’. We have to speak plain English if we are to be understood. Instagram, Facebook, TikTok. Mailchimp. Houseparty. Spotify. LinkedIn. Slack. There, we said it. And not a four letter word among them.
Winston, the gravitational pull is too strong. You’ll never leave us now!
On your marks
We also welcome Lynn to this project via the Redeployment scheme. Of all schemes, this is a favourite. She’d normally be on the final straight of the [sadly cancelled] London Youth Games as a member of the Sports Development team. However, its loss is our gain. Lynn’s going to be helping us out on the digital buddies strand, which will see Y11 students paired with older residents to help them get online. With her schools contacts, Lynn is straight off the blocks in helping us to secure a secondary school to pilot with. Next step is to start discussing how (and how quickly) we can get this off the ground before the bell rings.
That’s us for now. Remember to check out previous weeknotes and, with any luck, the email address we’ve just requested will be working by the time of writing so you can drop us a note to firstname.lastname@example.org.